Analytics

The Analytics page gives you insight into your scheduling activity. Use it to understand demand patterns, optimize your availability, and measure booking growth over time.

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Dashboard Overview

When you open Analytics in the sidebar, you see a set of charts and metrics summarizing your scheduling activity.

Key Metrics

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Booking Volume Over Time

A line chart shows your booking volume day by day (or week by week for longer ranges). Use this to identify trends:

• Growing demand -- Steadily increasing bookings may mean it is time to expand availability or add team members
• Seasonal patterns -- Some businesses see predictable busy and slow periods
• Campaign effects -- A spike after sharing your booking link in a newsletter or social media post

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Popular Time Slots

A heatmap shows which days and times receive the most bookings. This helps you:

• Optimize availability -- Open more slots during peak demand times
• Protect focus time -- If mornings are rarely booked, keep them for deep work
• Adjust buffers -- High-demand periods may benefit from tighter scheduling

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Filtering

Use the filters at the top of the analytics page to adjust the view:

• Date range -- View the last 7 days, 30 days, 90 days, or a custom range
• Event type -- Filter analytics to a specific event type

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Using Analytics to Improve Scheduling

1. Check your cancellation rate -- If it is high, consider adding confirmation reminders or increasing minimum notice
2. Review popular slots -- Align your availability schedule with when clients actually want to meet
3. Monitor booking growth -- Track whether changes to your event types and availability are driving more bookings